視覺品牌設計

形塑文化特色、視覺識別，提介品牌之辨識度
Visual Branding Design: creating cultural features, visual brand identity, and enhancing brand identification.

文化商品設計

利用創意及文化內涵，進行文創商品之客製化設計
Cultural Product Design: using creative and cultural connotations to customize the design of cultural and creative products

空間場域設計

地方文創場域之活化及再造
Space and Field Design: revitalization and reconstruction of cultural and creative spaces

活動設計

導入故事性行銷，規劃文創活動，提升競爭吸引力
Cultural Product Design: using creative and cultural connotations to customize the design of cultural and creative products

服務設計

創新業務、協同合作，服務地方產業
Service Design: innovative businesses, collaborative cooperation, serving local industries

體驗設計

跨領域之經驗設計，融入體驗實證，活化感受經驗
Experience Design: interdisciplinary experience design, incorporating empirical experiential involvement, and activating feelings through experience

全台第一所為文創產業設立的系所

Taiwan’s first department established for cultural and creative industries
本系成立於2006年，為台灣首創為文化創意產業設立的系所。本系是個跨領域的新學系，包含文化認知、社區參與、產業創意化、經營行銷、文化經濟等新領域，目標在於培育創意生活設計及地方設計之相關人才，以因應我國社會發展進程中對文化創意產業與設計升級之需求。
Established in 2006, the department is the first to be dedicated to cultural and creative industries. The Department is a new interdisciplinary department which includes new fields such as cultural cognition, community participation, creative industry, business marketing and cultural economy. Our goal is to cultivate professionals for creative life design and local businesses, to correspond to the needs of cultural and creative industries and design upgrades in the process of the country’s social development.

 Cultural and creativity industry comes from the accumulation of creativity and culture. Through the formation and use of intellectual property, the industry has the potential to create prosperity and employment opportunities to promote an overall living environment. Creative life industry is a part of the cultural and creative industry. Using the creative integration of core knowledge of the living industries, it offers rich experiences and high quality aesthetics. The department's interdisciplinary integration design (integrating experience economy of services, space, activities, products, etc.) can help improve the quality of the industry, strengthen cultural depth, and the training of comprehensive design talents.

創意生活設計的主要專業內容

Professional Content of Creative Design

A. 產業範疇Related Industries：
一般產業、傳統產業和社區營造，即生活中所及的各項產業類別。
Industries related to life and living, including general industries, traditional industries and community development

B. 核心方針Core Policy：
全面性的整合思維和設計能力的培養。
Development of comprehensive integrated thinking and design skills

C. 創意整合Creativity Integration：
結合視覺設計、商品設計、場域設計和活動設計的整合設計。
Integrated design with the combination of visual design, product design, space design and event design