David Williams客座教師
現職
客座教師學歷
Ph.D in Computer Science 1993-1996LUTCHI Computer-Human Interaction Research Centre, University of Loughborough, UK Thesis “Supporting Multimedia User Interface Design Using Mental Models and Representational Expressiveness”
Bachelor of Engineering (Hons.) in Information Systems 1990-1993
Imperial College of Science, Technology, Business and Medicine, UK – Top 10 Global University Final Year Dissertation “The Attribute Explorer : the Role of Visualization in Effective Human Computer Interaction”. AI and Cognition focus.
經歷
International Innovation, Entrepreneur, Digital Strategist, Educator. 23 years working and teaching experience in Mainland China / Asia, European and US markets. Consistently creating value through unique education experiences and digital communication/retail strategies based on a deep understanding of human cognition and perception. Wide experience in developing integrated and design-led software solutions and digital transformation strategies that combine AI, machine learning, internet, retail, mobile application, social media and event marketing platforms. Leading planning, product development, strategy, design and execution for global clients in consumer electronics, telecommunications, Internet, luxury goods, media and entertainment, governmental and FMCG sectors. Experience in client-side, agency, academic and entrepreneurial contexts. Proven success in establishing and leading multidisciplinary international teams including education, research, project planning, budgeting and business development. Committed to linking academic and industrial worlds through co-company creation, mentoring, teaching and research publications.任教科目
Teaching/MentoringAdjunct Assistant Professor/Faculty, School of Design, Hong Kong Polytechnic University (2012-present)
M.Sc MET Programme : Media Psychology (6 credits), Marketing for Multimedia Entertainment (3 credits), Capstone Project Supervision (3 credits), Admission Interviews
M.Des Design Practices Programme : Experience Design (3 credits)
M.Des Design Strategies Programme : Capstone Project Supervision (3 credits)
M.Des International Design and Business Management Programme : Capstone Project Supervision (3 credits)
M.Des Design Practices Programme : Capstone Project Supervision (3 credits)
M.Des Interaction Design Programme : Graduate workshops (3 credits)
Visiting faculty, Hong Kong University Space Business School
Professional Diploma (Beijing/Shanghai/Shenzhen) : Service Design Innovation and Revenue Generation (3 credits) – taught in Mandarin Chinese
Executive Academy – Digital Strategy and Business Transformation (10 credits), Management Psychology (3 credits), Business Innovation (3 credits), Social Media and Content Marketing (3 credits) –
- taught in English
Visiting faculty, Globis Management School (Tokyo): MBA Elective Digital Marketing Psychology (18 hours) - taught in English
Elective leader, Digital Design, National Institute of Design (NID), (Ahmedabad, India) (2016, 2019)
Open Electives for Indian (chosen to represent NID on India National TV)
Industrial Jury lead Digital Design DSK / Rubika International School of Design, (Pune, India) (2013-2016)
Industrial Jury member and jury chairman
Other recent positions
National Chung Kung University (Tainan, Taiwan), Tunghai University, Asia University (Taichung, Taiwan) : AI x Design Keynote lecture series
Yunlin National University of Technology (Douliu, Taiwan) : visiting professor “AI x Design”, workshop leader, keynote speaker
Inha University, School of Cultural Communication (Incheon, Korea) : guest lecturer
Kookmin University (Seoul, Korea) : guest lecturer
RMIT University (HCMC, Vietnam) : guest lecturer
IED Barcelona (Barcelona, Spain) : guest lecture
Professional Training Leadership
Informa Telecoms (London) : Sessions Co-ordinator Professional Conferences on 4G Mobile Telecommunications
V-Times (Hong Kong) : Professional Training for senior executives in Digital, Social Media and Experiential Marketing
Interact (Tokyo, Japan) Industry Workshop (163 participant) : Designing Mobile User Interfaces
ACM SIGCHI Industry Workshop (The Hague, Holland): Designing Mobile Multimedia User Interfaces
Professional Organisations
Advisory board member, Hong Kong Designers Association – Design x Technology Project.
Member HKTDC task on Hong Kong Creative Industries (represented HKTDC at international creative for a in India)
Alumni Member and Senior Expert, European Telecommunications Standards Institute (ETSI) (Cannes, France)
Alumni Member ACM SIGCHI Expert Group
Alumni Member Mobile HCI Expert Group
PERSONAL
Foreign Languages : English (mother tongue), Mandarin Chinese (professional proficiency), Italian (professional proficiency), French (fluent), Japanese (conversational)
Interests : music composition, hiking, comparative history.
專業領域
Founder/Partner, Global Director Digital Strategy and EducationJul 2009 to Present
AI Transformation by Design - Client Director and Lead Digital Strategist
Hong Kong Designers Association : Business Match-Matching by AI
Facebook (Palo Alto) : SE-Asia consumer insights research in online negative behavior
Catalonia/Barcelona Trade Promoiton (ACCIO) (Barcelona): Business Matching events in Asia.
Catalonia Tourism Board (Barcelona): VR experiences and digital marketing.
Kyoto Prefectural Government (Kyoto) : International Promotion
Advanced Technology Research Center (Kyoto/Osaka) : KGAP+ International IoT and AI startup programme (2018-2020)
PepsiCo (Shanghai) : world’s-first facial expression driven vending machine powered by machine learning
Hotels.com (Hong Kong, London, Tokyo) : digital marketing test and insights for Japanese market
Adidas (China) : multiple projects: interactive in-store product and window display concepts, outdoor media iPhone/Android activation strategy, 2012 Olympic digital campaign strategy
Digital Product Strategy – Client Director and Senior Digital Strategist
Volvo (Sweden/China) : China market consulting and consumer insights execution for Trend leaders in social media and digital technology. Focus on future trends for in-car ICT to guide Volvo product development.
Hewlett-Packard Enterprise Division (US/China) : working with US-based Enterprise team in creating consumer-travel services brand and service experience design hub in Shanghai. Planning, hiring, process planning and strategic goal-setting for
Social Enterprise Digital Marketing - Senior Digital Strategist
QingHua University/Xuan Yuan (HK) : marketing and event strategy for first China-based fund raising for an educational fund at China’s most prestigious university.
SingleVietnam : marketing planning and media execution for Vietnamese charity supporting low-income mountain communities.in central Vietnamese Highlands.
Brand activation and Retail Innovation - Client Director and Senior Digital Strategist
Expedia.com : led consumer insights in Japan to understand on-line travel brand awareness; results used in redesign of Expedia’s Japanese web and mobile site and digital marketing to attract Japanese consumers.
Korea Telecom : conducted home internet innovation workshops in Seoul which led to client team reorganisation Focus on incorporating consumer insights into product development. Design and Roll-out strategy for eBOOK service.
Dunhill London / Eland Fashion (Korea): digital retail activations for Dunhill’s flagship retail space using touch screens and motion sensors to tell Dunhill brand story to customers / gesture controlled retail catalogue in SHG/BJ
Mercedes Benz / Volkwagen : interactive E-Class product education booth as part of 10 event road show; consumers voted it most interesting activity / crowd interaction experience for VW “colours” launch
Swatch/MTV : experiential marketing installation for Swatch “Playground” launch roadshow
PepsiCo: augmented reality Point-of-Sale activation for South Africa World Cup
Siemens Medical: created experience showroom concepts for Shanghai main office
Operational and Team Leadership - CEO
Grew new team of 50 designers/engineers/marketers around the world
Created internship programmes with design schools in Malaysia, Singapore, Vietnam and Korea
Budgeting, Planning, Training and Performance Development
Asentio Design Digital Product and Service Design Agency Shanghai
Product and Service Design Lead and Managing Partner
Mar 2006 to Jun 2009
Won and led design projects for major Chinese and international brands, including:
Samsung Electronics : led two major projects to research and develop a new kind of mobile device for tourists. Samsung developed the design into a product demonstrator
Changhong Consumer Electronics : project to understand the role of the TV in the Chinese home environment using home visits and usability testing. Design focused on a simple menu structure and unique exterior design
Nokia Mobile Devices : led two major projects exploring mobile camera usage and touch screen interfaces. Working with Nokia’s Helsinki and London designs teams; the first studies of their kind for the Chinese market. Also conducted innovation workshop with APAC marketing and product teams in Singapore.
Philips : led projects to develop a home-based digital system for parents to communicate with children. The final design was exhibited at Philips global innovation conference. Developed retail solution for yoga product
China Mobile : Successfully led first outsourced UX project which increased client service revenue by 400%
European Telecommunication Standards Institute (ETSI) : Co-authored and evangelized international design guidelines for 2.5G and 3G mobile user interfaces
Operational and Team Leadership
Led team of 25 international digital/product designers and consumer insights researchers
Defined and implemented consistent design process incorporating consumer insights and design
Created internship programmes with design schools in Shanghai, Japan, Italy and UK
Asian Market Experience
Learnt Mandarin Chinese and delivered successful projects with local clients
Setup sales office in Vietnam and developed Korean and Japanese clients
Motorola Mobile Devices, Consumer Experience Design Division Milan, Chicago
European Carrier-Customisation Programme Lead
Nov 2002 to Jan 2005
Working with all Motorola’s major European mobile operator clients
Led co-design of the first Vodafone-live! Handset (Europe and Japan), first T-Mobile T-Zones and first Orange “signature” products in Europe
Defining, communicating and negotiating future mobile UX strategy with Motorola’s operator clients
Worked with product development teams to ensure designs are correctly implemented
Worked successfully with software teams in India, Russia and Brazil
Gained deep understanding of role of design in the product development process
Razorfish Inc, Internet Services and Mobile Consultancy London,Helsinki, Milan
Director of Mobile Service Design, Europe
Nov 2000 to Nov 2002
Led mobile interaction design teams (Italy. UK, Finland, Germany) for major regional brands
Sonera : Led first WAP-based services for social networks
Telecom Italia Mobile : Established mobile consulting business in Italian market
Telefonica : Designed mobile concepts for 3G services in Germany and Italy as part of successful 3G launch
Samsung Electronics: Led project to design Samsung’s first 3G product in Europe
Comverse : developed multimodal UI concept that was shown at CeBit
Built UX competencies across European offices
Training and team building at User Experience workshops
Working in distributed leadership team in Helsinki, London and Sweden
Motorola Laboratories, Advanced Mobile Applications Group
London
Senior User Interface Researcher
Nov 1998 to Aug 2000
Created and led advanced mobile applications design team of 4
Conducting contextual research for emergency service applications
Supporting multimedia two-way radio product team in user interface design
Led team of researchers as part of wider UX community in the United States
Vocalis (later Nuance Communications), Speech Systems Company
Cambridge (UK)
Speech User Interface Researcher
Nov 1996 to Aug 1998
Developed NLP speech user interface design and usability testing solutions for telecoms and utility services,
Product innovation for Vocalis’ natural language systems including multimodal mobile interfaces
Led participation in company’s first government funded project in Speech User Interface Design Guidelines
Commercial-Academic Collaboration：
Leader Shangri-la Hotels Management MDes Capstone Project Proposal 2015
Practice Leader Interaction Design Innovation, Joint Task Force Project Huawei Consumer Electronics and Hong Kong Polytechnic School of Design (2012-13)
Leader Graduate Workshop for Design Agencies, MDes Interaction Design 2013
Leader Internship programme, Asentio Design/Asia Digital Mojo – collaborations with Delft University, RMIT Saigon, Hongik University School of Design Management, Rubika (France), Domus Academy
Leader Motorola Research Laboratory Human Factors Task Force, the Information Society Technology (IST) European Union Research 5th Framework 1998-2002 and Motorola Labs’ ETSI Human Factors Task Force 2000-2007
Leader Vocalis Limited EPSRC (UK) Funded projects 1999-2000 at Vocalis Limited
Industrial Referee Mobile HCI Conference, Interactions Journal
PUBLICATIONS
EDMOJO : Co-creation of Design Education by Industry and Institute to Prepare Expat Students to Enter the Local Job Market
David M L Williams; Shruti Sadani, Jofil Angelo Agrupis
Paper Presentation, DesignED Asia 2015, Hong Kong Polytechnic University, Hong Kong
A Pleasure-Based Framework for Effective Interactive Brand Communications
David M L Williams, Hiroaki Kawamura.
Workshop and Short paper at Advances in Computer Entertainment (ACE) Nov 2012, Katmandu, Nepal
Collaborative Design for Strategic UXD Impact and Global Product Value
James E. Nieters, David M L Williams
Human-Computer Interaction. Interaction Design and Usability, 12th International Conference, HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings, Part I; 01/2007
Design Guidelines for Setup Procedures of Mobile Terminals and e-Services
Matthias Schneider-Hufschmidt, Bruno Von Niman, Pekka Ketola, Michael Tate, David Williams, Martin Böcker, Pascale Parodi, Margareta Flygt.
Publication of the ETSI Specialist Task Force in Human Factors (285), 2007
Co-Design, China, and the Commercialization Of The Mobile User Interface
David M. L. Williams.
Interactions Journal. 01/2006; 13:36-41.
Collaborative Mobile User Interface Design : How Should Companies Design the Mobile UI Together?
David M. L. Williams.
Proceedings of the 8th Conference on Human-Computer Interaction with Mobile Devices and Services, Mobile HCI 2006, Helsinki, Finland, September 12-15, 2006; 01/2006
The Right to Information: Setup of Mobile Terminals And Services
Matthias Schneider-Hufschmidt, David M. L. Williams, Martin Böcker, Margareta Flygt, Pekka Ketola, Bruno von Niman, Michael Tate
Proceedings of the 8th Conference on Human-Computer Interaction with Mobile Devices and Services, Mobile HCI 2006, Helsinki, Finland, September 12-15, 2006; 01/2006
Enabling and Improving the Use of Mobile E-Services
Bruno von Niman, Martin Böcker, Matthias Schneider-Hufschmidt, Margareta Flygt, Pascale Parodi, Pekka Ketola, David M L Williams, Michael Tate
Proceedings of the 7th Conference on Human-Computer Interaction with Mobile Devices and Services, Mobile HCI 2005, 2005, Salzburg, Austria, September 19-22, 2005; 01/2005
Design Guidelines for Better Third-Generation User Interfaces
Matthias Schneider, Pekka Ketola, David M. L. Williams
Publication of the ETSI Specialist Task Force in Human Factors (322), 2006
The Sound of Silence” A Preliminary Experiment Investigating Non-Verbal Auditory Representations in Telephone-Based Automated Spoken Dialogues
David M. L. Williams, Christine Cheepen, ICAD 1998; 09/1998
Multimedia, Mental Models and Complex Tasks
David M. L. Williams.
Conference on Human Factors in Computing Systems: Common Ground, CHI '96, Vancouver, BC, Canada, April 13-18, 1996, Conference Companion.; 01/1996
Matching Media to Goals: An Approach Based on Expressiveness
David M. L. Williams, Iain Duncumb, James L. Alty, People and Computers XI, Proceedings of the Human Computer Interaction Conference; 01/1996
Supporting Multimedia User Interface Design Using Mental Models and Representational Expressiveness
David Martyn Lewis. Williams
Thesis (Ph. D.)--Loughborough University of Technology, 1996.
The Attribute Explorer
Lisa Tweedie, Robert Spence, David M. L. Williams, Ravinder S. Bhogal
Conference on Human Factors in Computing Systems, ACM SIGCHI 1994, Boston, Massachusetts, USA, April 24-28, 1994, Conference Companion; 01/1994